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PDF⋙ Automobile Design Graphics

Automobile Design Graphics

Automobile Design Graphics

Automobile Design Graphics PDF, ePub eBook D0wnl0ad

Dream a little dream
The art of selling more than just a car

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs–hence specimens of antique and vintage car brochures are rare collector’s items today.

Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), this visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.

Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.

Text in English, French, and German

From reader reviews:

Christopher Cunningham:

The book Automobile Design Graphics can give more knowledge and information about everything you want. So just why must we leave the good thing like a book Automobile Design Graphics? Some of you have a different opinion about publication. But one aim in which book can give many facts for us. It is absolutely appropriate. Right now, try to closer with the book. Knowledge or info that you take for that, you can give for each other; you can share all of these. Book Automobile Design Graphics has simple shape however, you know: it has great and massive function for you. You can seem the enormous world by open up and read a guide. So it is very wonderful.


Adam Perlman:

This Automobile Design Graphics is great reserve for you because the content which can be full of information for you who always deal with world and still have to make decision every minute. This particular book reveal it facts accurately using great coordinate word or we can point out no rambling sentences in it. So if you are read the idea hurriedly you can have whole information in it. Doesn't mean it only will give you straight forward sentences but tough core information with lovely delivering sentences. Having Automobile Design Graphics in your hand like getting the world in your arm, details in it is not ridiculous one. We can say that no e-book that offer you world inside ten or fifteen moment right but this reserve already do that. So , this is certainly good reading book. Hi Mr. and Mrs. hectic do you still doubt that will?


Josephine Widman:

As a pupil exactly feel bored for you to reading. If their teacher expected them to go to the library or make summary for some book, they are complained. Just very little students that has reading's heart or real their passion. They just do what the educator want, like asked to the library. They go to at this time there but nothing reading very seriously. Any students feel that reading is not important, boring in addition to can't see colorful photographs on there. Yeah, it is being complicated. Book is very important for you personally. As we know that on this period of time, many ways to get whatever we want. Likewise word says, many ways to reach Chinese's country. Therefore , this Automobile Design Graphics can make you truly feel more interested to read.




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